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年轻人为何挤爆“3.5分饭店”?这是对虚假好评无声的反击
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It's a bit short so it will be a tad loose on me. A black dress for a chic fit, but you can also dress up with black jeans for a cute twist.
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外出就餐前,打开餐饮点评类平台查看推荐,已成为中国年轻人的生活方式。近日,有关“评分低的店可能更好吃”的讨论走热,微博上“年轻人报复性挤爆3.5分饭店(注:指在餐饮点评类平台上评分不高的饭店)”的话题阅读量超2.2亿人次,一些经营多年、自建口碑的“中低分老店”,成为网友“新宠”。(据1月9日中新网)
评分平台上的种草帖子截图
一般来说,高分总比低分好。在评价种草类的网站上,排名靠前,分数更高的商家、产品,代表着更好的质量和服务,更舒心的消费体验,往往能得到消费者更多的青睐。但是,现在一大波消费者不再光看评分“论英雄”,而是刻意避开那些分数很高的餐厅,转而去评分中等的餐厅消费,根源其实在于各平台存在已久的“诱导好评”“虚假好评”现象。
随着大众消费越来越重视口碑和评分,很多餐厅、商家为了在平台上获得高分,靠前显示,会通过赠送菜品、礼物、打折优惠等方式,去诱导消费者打出五星好评,有的时候消费者的感受并没有那么好,但是被这么一哄一劝,出于“伸手不打笑脸人”的心态,五星好评就这么给出了。